Click this link: https://dashboard.stripe.com/subscriptions?status=all

Click “Export”

1. For date range, choose “All”
2. For columns, choose “All”

Open file in Google Sheets, Excel, etc.

Status:

1. active - sub has an active paid subscription
2. past_due - Stripe is retrying their payment method
3. canceled - sub’s paid subscription has ended
4. trialing - subs that are on an active free trial

Filter the Trial End (UTC) column to remove:

1. blanks = subs that didn’t have a free trial
2. trial end dates today or in the future = we only want to look at conversion rate for trial subs that have had the chance to convert to pay

To find subs that did not convert from a free trial, I think you filter for subs where the Current Period End (UTC) = Trial End (UTC)